How it works:

Pay per click advertising is an excellent strategy to attract customers who are already looking for something that your company has to offer. For example, let’s imagine that you have a tourist guide business in Machu Picchu. With Google advertising, your ad can show up when people search Machu Picchu tours. The goal of using PPC is to attract customers who are ready to buy a product or service that your company offers. With Google advertising it is easier to connect with customers instantly. In Peru, Google advertising is much cheaper than in the United States. Therefore, It has a very good return on investment. If done correctly, your company can see many new customers and higher revenues.

Get your ad seen instantly:

Advertising on Google is also an excellent way to promote a sale or promotion. The ad can be published the same day it is made. Imagine you have a beachside restaurant trying to promote a New Year’s Eve party. With Google advertising, your ad could appear when people are looking for what to do for New Year’s Eve. Your business only pays a fee when someone clicks your ad. Therefore, you are only paying when a potential customer looks at your website. Contact us today and we can create a budget and create a revenue generating ad for your business.

Avoiding the “bad clicks”

While getting website traffic to your website is normally a good thing, it can be quite costly if you are not getting the right traffic. For example, if you are running a campaign for Women’s shoes, it would not make much sense for men to see this ad. With Google Ads, you can target your ads to just Women. If you left it in its default status, you would be getting clicks from men who are unlikely to buy, which in turn would raise your costs. And even if they do not click your ad, your Click Through Rate would suffer, limiting the effectiveness of the Ad.

This is an example of things that we discuss with our clients on a weekly basis. Our job is to limit costs and increase customers. Our Goal is to see your business succeed!